I came across this well-placed ad during a hands-on video of the new Apple iPad.

The e-book reader application looks pretty interesting; it’s much prettier than the Amazon Kindle, though navigation doesn’t seem 100% yet. It’ll also strain your eyes after a couple of hours, unlike an e-ink display. Check out the video here. The iPad is basically a bigger version of the iPod, but seems to be missing some crucial features such as multi-tasking and Flash (Steve Jobs goes on about how great it is for web… but doesn’t support Flash?). I guess with future iterations they will fix these issues, but I’m sure it will do well anyway – people will buy just for the brand. The iPad seems to be a jack of all trades, master of none. It seems as though Apple is trying to fill a gap in the market that doesn’t really exist!